Outbound Authority Links in SEO

Outbound authority links are links from your website to other high-quality, authoritative sites. Used correctly, these links can provide SEO benefits for your site.

• Outbound links to authoritative sites build trust and convey expertise. They show you are trying to be helpful, not just self-promotional.
• Search engines see them as votes of confidence, so having relevant outbound links can improve your site's authority and search rankings.
• The links allow some PageRank and authority to pass to the sites you link to. But this tradeoff is worth the trust and credibility signals they provide.

• Keep authority outbound links "dofollow" so link equity can flow through them. Don't block it with nofollow.
• Link out to truly authoritative, relevant resources that add value for your audience. Don't just link out aimlessly.
• Use descriptive, natural anchor text - not overly optimized or commercial anchors.
• Avoid having too many outbound links on a single page, as this can dilute your internal equity. Moderation is key.

When used judiciously, outbound links to authority sites can boost a page's trust and search ranking. Just be selective with links and anchor text. Outbound authority links demonstrate confidence and expertise!